Package Design Magazine – Mike Wepplo

Way back in 2009 Mike Wepplo and Carrie Perlow were interviewed by Package Design Magazine on the changing landscape of digital photography, his roots as a painter and what the future would hold for packaging and design.

An excerpt from Package Design Magazine – October 2009 – For the full article please visit Package Design Magazine

You may have never heard of this artist, but you see his work on package after package on shelf-luscious fruits on jellies and jams, frosty ice cream frozen novelties, yogurts, cheeses, cereals, bars, chocolates, candy, cookies, and crackers-not to mention pet and cartoon characters. You might not know the Mike Wepplo name, but you have most likely seen many of his works, and his name and number are well known to America’s top package design firms and CPG companies.

Wepplo’s work supports numerous national brands, store brands, and private labels across the country. As a Southern California artist trained professionally at the Art Center College of Design in Pasadena, Wepplo brings his skills as illustration designer, visualizer, and colorist to every design project. His studio specializes in ultra-real illustrations that create optimum appetite appeal on food and beverage packages. Wepplo was kind enough to sit down with Package Design Magazine to share his insights into the trends in illustration today.

PDM: How has your job has changed in the last decade or so?
Wepplo: Obviously, my job has changed dramatically over the course of the last 12 years. I was trained as a hand painter, using a brush for most of my work. Because I was one of the first to illustrate directly on a computer, I got a head start in this field. Though many consumer product goods companies were resistant to it at first, once they got used to it they never looked back.

PDM: What makes digital photo-real illustration so attractive today?
Wepplo: CPG companies are ultimately attracted to cost savings and timesavings. If they can have same-day results and fast on-the-fly changes, they see the bottom line advantages. The reason my services are in demand is that clients come to me looking for a photo-real illustration of something that they simply can’t take a picture of and get the same ultra-real results.

Mike Wepplo Fruit Photography

Chances are you have seen Mike Wepplo’s photography without realizing it. Walking down any grocery aisle, you have seen his image on various packages.  Working with top CPG (Consumer Packaged Goods) design firms, Mike has been the leader in food photography.  Creating taste and freshness appeal, Mike illustrates delicious fruits.  Being one of the best photo retouchers in the business, Mike utilizes various tools to create fast and enjoyable photographs.  Here a few examples of his fruit works.

Mike Wepplo - berry waveMixed Fruit BowlMike Wepplo - Bars FruitApple and Berries Granola Bar

Mike Wepplo - strawberry splashStrawberry Splash

Mike Wepplo - cherry pieCherry Pie

Mike continues to create beautiful food photographs, delicious enough to eat the box. 

See more from : Mike Wepplo’s photography

Famous Marketing Mascots

A successful branding campaign shows that you understand the needs & wants of your customers.  One way to ensure this is to create a character that will reside within their hearts and minds for years to come.  You can read more about the importance of building an Icon on Best Marketing Degrees website.

Over the years, Das Grüp artist’s have illustrated some of the best known icons in advertising; including the Kool-Aid Man, Pillsbury Doughboy, Barbie, and the Keebler Elves to name a few!

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