Way back in 2009 Mike Wepplo and Carrie Perlow were interviewed by Package Design Magazine on the changing landscape of digital photography, his roots as a painter and what the future would hold for packaging and design.
An excerpt from Package Design Magazine – October 2009 – For the full article please visit Package Design Magazine
You may have never heard of this artist, but you see his work on package after package on shelf-luscious fruits on jellies and jams, frosty ice cream frozen novelties, yogurts, cheeses, cereals, bars, chocolates, candy, cookies, and crackers-not to mention pet and cartoon characters. You might not know the Mike Wepplo name, but you have most likely seen many of his works, and his name and number are well known to America’s top package design firms and CPG companies.
Wepplo’s work supports numerous national brands, store brands, and private labels across the country. As a Southern California artist trained professionally at the Art Center College of Design in Pasadena, Wepplo brings his skills as illustration designer, visualizer, and colorist to every design project. His studio specializes in ultra-real illustrations that create optimum appetite appeal on food and beverage packages. Wepplo was kind enough to sit down with Package Design Magazine to share his insights into the trends in illustration today.
PDM: How has your job has changed in the last decade or so?
Wepplo: Obviously, my job has changed dramatically over the course of the last 12 years. I was trained as a hand painter, using a brush for most of my work. Because I was one of the first to illustrate directly on a computer, I got a head start in this field. Though many consumer product goods companies were resistant to it at first, once they got used to it they never looked back.
PDM: What makes digital photo-real illustration so attractive today?
Wepplo: CPG companies are ultimately attracted to cost savings and timesavings. If they can have same-day results and fast on-the-fly changes, they see the bottom line advantages. The reason my services are in demand is that clients come to me looking for a photo-real illustration of something that they simply can’t take a picture of and get the same ultra-real results.